Since this week is Thanksgiving and, with that, Black Friday, I wanted to highlight Shop Small Saturday for this blog post. Because, after all, my protagonist, Wren Winters, is the owner of the Cardboard Shop, the local board game shop in Hollow’s Way. Like Wren and her friends, I live in a small town. We have lots of local festivals, a walkable Main St., and a sense of community that feels magical, especially this time of year. I grew up in a much larger area and had never felt the kind of close-knit community that I experience here. Whether I’m going to the local YMCA, taking a walk in the park, or going to an event at the local arts community center, I almost always run into someone I know. But being in a small town does sometimes have its downsides. We have few big stores and limited access to things like specialized healthcare. I often drive over sixty miles one-way to see a doctor, and when I do, I combine trips, going to stores that we don’t have here to make the trip “worth it” (e.g. Target, Joann Fabrics when it was still around, etc.).Â
In my town, there are a few storefronts that have changed a dozen times over the years I’ve lived here: a toy shop became a fabric store only to become a burger place. The old Woolworth’s (you can still see the Woolworth’s name engraved on the metal door handle) became a karate dojo, and is now a glass-blowing workshop space. Similarly, some restaurants in town have changed palettes and cuisines umpteen times. Bye-bye cute date-night bistro, and hello delicious bakery. I’m always sad when a beloved place closes, wondering if we had just gone there a few more times, if that could have made a difference. RIP Neptune’s Diner, a classic chrome-bedecked greasy spoon with a gigantic menu and black-and-white cookies the size of pies. RIP the little corner deli where my husband and I bought subs the day we closed on our house and ate them in our new, empty home to celebrate. RIP the cute toy store where I bought my nephew so many presents before they closed and often chatted with the owner about designing crossword puzzles. These stores and local businesses are more than mere places to shop – they are the heart of our communities, they are part of our family traditions and memories.
This Shop Small Saturday, I’ll visit my cozy local bookstore and game store to start stock-piling Christmas and birthday presents for my nephew. Eight years old, he loves to read and has a vivid imagination. And I’m happy to play the indulgent aunt card and spoil him with books, science experiment kits, magic sets, and whatever else he might be into this month (it keeps changing…) in order to feed his voracious imagination all the more.
What small, local businesses in your town do you want to celebrate or remember? Is there a go-to store on your list or maybe a place no longer in business that you’ll always remember fondly? A yarn shop? A vintage clothing boutique? A funky bookstore cafe?
About the author
Shelly Jones is a professor by trade and a nerd by design. Woefully introverted, their pockets are full of post-it notes and their head is full of (unsaid) witty come-backs and un-won arguments from years past. When they aren’t grading papers or writing new cozy mysteries, Shelly can often be found hiking in the woods or playing a board game while their cats look on. Connect with Shelly on her website: shellyjonesauthor.com.
